Mada Mada: Embracing The Journey
- HEALTH PILLARS
- Aug 3, 2023
- 4 min read

The Japanese phrase "mada mada," literally translates to "no - not yet", is interpreted as “you still have lots more to work on”
It is so much more than just a cultural expression. It's a philosophy, and a mindset that encourages continuous improvement, embracing failure, and the recognizing that the journey itself is invaluable.
I first saw the phrase “mada mada” on instagram, on one of my favourite fitness accounts - Jackson Peos. I heard Jackson speak at the clean health even in Australia back in May 2023, and have since been following him and inspired by his work in the fitness industry.
Mada mada instantly resonated with me, as a recovering perfectionist nothing has ever been “good enough. Graduating as an honours student and valedictorian wasn’t enough. Getting accepted to the best school for engineering wasn’t enough. Realizing that it wasn’t my calling, and feeling the dark shadows of failure as I dropped out of university… instilled the feeling of inadequacy so deeply that it caused me to withdraw from my friends and family.
As I reflect on that time in my life I realize now that it was a part of my journey, and I embrace it whole heartedly. Without the failures, the setbacks, the frustrations I have had with my own health - I wouldn’t be here pursuing wellness.
It has only been in the last couple years, that I stopped running from my demons and I started pursuing my passion from a new position - a place where I could see my potential in the mirror, and not just my insecurities or flaws.
In Japanese culture, the concept of continuous improvement is deeply ingrained. Mastery is a lifelong pursuit, and the phrase "mada mada" serves as a humble acknowledgment that one has not yet reached perfection - but it is also an acknowledgement that the pursuit of greatness is a lifelong journey.
The beauty of "mada mada" lies in its nuanced acceptance of imperfection. It's not a disparaging remark but rather a motivational reminder that there's always room to grow and learn. Even the most skilled masters of their craft in Japan might use this phrase, recognizing that true perfection is an endless journey.
Life is filled with challenges, successes, and failures. The philosophy of "mada mada" helps me - and I hope you too, to see failure not as a dead-end but as a vital part of the journey towards self-improvement.
When we stumble or fall short of our goals, "mada mada" whispers that this is not the end. It's merely a stepping stone, an opportunity to learn and grow. Failure is not a sign of inadequacy but a natural part of growth. It's a teacher that guides us towards greater wisdom and understanding.
I have never been a gamer myself, but I know that there is a connection with “mada mada” and gaming culture. It is almost a taunt, a challenge to opponents - But beyond the virtual battlefield, it's a symbol of the never-ending tenacious desire for improvement.
Like life itself, games are filled with victories and defeats. Embracing "mada mada" in gaming means recognizing that each loss is a chance to learn, adapt, and come back stronger.
It's a mantra that resonates with gamers, athletes, entrepreneurs and anyone striving to better themselves.
The acceptance of failure is central to the philosophy of "mada mada." Failure is not a destination but a pit stop on the road to success. It teaches us what works and what doesn't, helping us refine our approach and move closer to our goals.
In my own life, failures have often been the most instructive experiences, shaping my character and guiding my path. "Mada mada" has taught me to see failure not as a setback but as an opportunity, a sign that I'm on the right path, still growing, still learning.
The concept of "mada mada" offers an interesting contrast to some Western philosophies and attitudes. Here's a comparison that might highlight some of these differences:
1. Continuous Improvement vs. Perfectionism:
Mada Mada: This philosophy emphasizes continuous growth and the understanding that true mastery is a never-ending process. The journey is embraced as much as the end goal, and there is a humble acceptance that one has never quite "arrived."
Western Perfectionism: In contrast, Western culture often emphasizes achieving specific goals or reaching a state of perfection. While improvement is valued, there can be an emphasis on external validation and meeting certain standards.
2. Acceptance of Failure vs. Fear of Failure:
Mada Mada: Failure is seen as an integral part of the learning process. It's a natural step in growth and development, not something to be feared or avoided. The phrase itself encourages you to acknowledge where you are and strive for more.
Western View: In some Western contexts, failure might be stigmatized or seen as something to be avoided at all costs. The fear of failure can lead to risk-aversion and hinder experimentation and growth.
3. Process-Oriented vs. Goal-Oriented:
Mada Mada: The process of learning and growing is just as important as the end goal. The journey itself is to be appreciated and enjoyed, even if it means never fully reaching "perfection."
Western Culture: Western philosophies often emphasize the achievement of specific goals, with success often defined by reaching a particular endpoint. The process might be seen as merely a means to an end.
4. Community and Harmony vs. Individualism:
Mada Mada: The idea also ties into the broader Japanese cultural emphasis on community, harmony, and knowing one's place within a group or society. Individual growth is linked to a broader societal context.
Western Individualism: Western philosophies often celebrate individual achievement, autonomy, and personal success. The emphasis on personal ambition can sometimes overlook community and relational aspects.
As we move through life, may we all embrace the wisdom of "mada mada," recognizing that failures are not stumbling blocks but stepping stones, and that the pursuit of excellence is a never-ending, beautiful journey.
I personally love the concept of growth, and love embodying the belief that life is happening for me and not to me! Knowing that the work ins’t done yet, is an exciting realization that I have more potential to strive for. I hope you found this blog post helpful! Leave a comment below.
Hayley Vera,
Lifestyle Coach
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